Google Webmaster Tools

What is Google Webmaster Tools? Well as a client you dont really need to know how to use the tool.  But as a client you need to make sure that your web designer or SEO manager uses webmaster tools.

Google Webmaster Tools is a funny one, because some of the information is repeated in Analytics, but Webmaster Tools gives you a little more information and site diagnostics.  This information relates to the sitemap, Googlebot, searhc queries, and links to your site.

For search related information your webmaster should be able to inform you more on your search queries, keywords, links to your site, subscriber stats, and internal links.

For diagnostics related information you can get information on sprider crawl errors (HTTP status codes, soft 404 errors, and unexpected 404 errors), html suggestions, fetch information as googlebot, and inform of SSL certificate problems.

Google Webmaster Tool